"The garments we design at CuteCircuit are the fashion of the future. Garments with embedded technology will become the interface between us and others."
Francesca, Chief Creative Director, CuteCircuit
What are the everyday things you do as part of your job?
Design fashion sketches, choose fabrics while keeping front of mind how to integrate the micro technology into the interaction design. Designing not only how the garment will look but also how it works.
How do you incorporate engineering and technology into the designs you make?
When we first started CuteCircuit, many of the materials that we use today didn’t exist; we had to invent them. Integrating fashion and technology is not an easy thing to do and you’ll occasionally find that people imagine we send a garment out on the runway with a gigantic car battery and thick electric wires inside! There are no wires inside any of the CuteCircuit garments and the batteries are tiny (like a penny for example). Today, we have conductive ribbons and fibers, micro LEDs and processors, smartphones and tablets. We were very excited when all of our garments could be manufactured completely without wires, so that they felt like normal clothing, but they were also pieces that could do amazing things. We like the idea of bringing magic and delight to everyday life; after all fashion makes people happy and technology should make life easier, so the two combined together is fabulous!
How does your work affect people’s lives?
Technology has an important and huge effect on our lives, everything that surrounds us is digital, and technology mediates the way we interact with each other. Unlike other fashion trends, we think that wearable technology, integrated into our digital lifestyle, is here to stay and grow over the next few years creating unique experiences for the wearers. Twitter and other social media channels are increasingly affecting our daily life and we try to stay one step ahead: we imagine that in the future we are not going to need all the little electronic boxes we carry with us today (mobiles, cameras, and other devices). Garments with embedded technology will become the interface between us and others. Garments already connect us to the people around us, so it is a natural progression. This idea is behind our latest couture creation: the Twitter Dress, which is able to show tweets in real time.
What’s the best bit of your job?
Every day is a moment of discovery and creation. Sometimes, we have to make a garment in 3 days instead of 3 weeks! This can happen when a singer suddenly realises they really need to light up for their show. CuteCircuit designs bespoke garments for singer Katy Perry, these include the red carpet look she wore to the annual MET Gala in New York and an amazing Catsuit that she wore on American Idol. We also designed the video jackets for the rock band U2 for their recent 360° Tour. Most recently we have designed the World’s first Twitter dress worn by Nicole Scherzinger for a launch event in London. How would it be possible to not love this job?!
With thanks to Tomorrow's Engineers
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